The other day I was shopping, and picked up a bag of SUN-MADE dried fruit in the grocery store. On the back of the package there is a message about learning more about the SUN-MADE story, and a tag that can be scanned with a smart phone. If this tag is scanned, then you can download a large full color PDF document, or be directed to a website with the same information. Right now they are celebrating the 100th anniversary, and this document is full of unique historical information, gorgeous photos, and, of course, promotional articles.
So, are advertising opportunities such as this available for other types of advertising? YES! With the new Cool-Ads™ NFC Retail Marketing Technology stickers offered in 2015, you have the same advertising advantage as what I found on the SUN-MADE package in the grocery store. With the NFC Stickers, you can affix them to ANY Cool-Ads™ handle to increase your message to your customers.
Use of any of the Cool-Ads™ handles from our large and varied handle options gives you the edge over other vendor messages by catching the shopper’s attention right at the point of purchase. Expand this reach even further! Imagine the opportunities once you’ve captured the attention of a consumer, by the ability to reach out to them and direct their attention toward even more information.
Here are some examples:
- Link to a webpage with expanded information
- Link to a webpage so customers can sign up for news or loyalty programs
- Link to a mobile app with your company or product profile
- Offer coupons or other promotional discounts
- Offer informational documents for download
For more information about NFC Technology, please visit our website.