Thursday, December 31, 2015

Innovation … From Cool-Ads™ Your POP Expert ... and 2015 Wrap-up

2015 was an exciting and innovating year for Cool-Ads™! We released 7 new products this year, and we have exciting plans for 2016 … so, stay tuned! This year we released these creative and useful products, sure to fit your marketing needs:

Please click on the links above for a full description of each of these innovative POP products.

Visit our New Products Page often for more information on these products, and any new products as they are released throughout the year. Did you miss out on any of this information this year? Don’t be left out next year! Sign up for our email news on our website shown at the bottom of every webpage, and we will send you timely email updates as new products are released, and when we have promotions on our products.

This year was also marked by the receipt of multiple trademark and patents around the world. You can visit our Patents andTrademarks page for more information.

Be sure to continue to visit the Cool-Ads™ webpage often as we continue to create products to make your brand stand out, and increase sales for your company. As always, POP … catch the customer where the purchase is made.

We wish everyone a happy and prosperous New Year in 2016.

What is Brand Awareness and why is it important?

The economy today can only be best described as a free market economy. Different business brands have to rough it out and compete with each other for market domination. This competition is evident through the various prices and quality of similar products in the prices. Competition among businesses is only getting tougher and keeping customers interested in a specific product takes a little extra effort. Consumers are always looking for the best brand that suits their needs (that is including the cost factor).

One thing about consumers, through, is that they will continue buying from one brand if they feel connected to it and this is why brand awareness is crucial.

What is brand awareness?
A brand is defined as a tangible sum of a product’s attributes. Product attributes include name, price, packaging, history, reputation and advertising. In simple terms, the brand is what people say about the product. For every single type of product, there is a variety of brand options. Consumers are driven to choice of brand based on past experiences with that brand. Creating brand awareness is important to promote a product since it increases the likelihood of consumers recognizing the existence of a brand’s product.

Why is brand awareness important?

Brand awareness directly influences choice and brand sampling among consumers. Studies have shown that consumers will but a new product if it is from a brand they are aware of. Other consumers will choose a specific brand even if it is of less quality compared to other brands because of brand awareness.

If you want repeat customers or to avoid losing customers to competition, then brand awareness should be a major focus in your marketing departments. If your customers are aware of your brand, they will choose your product before choosing that of your competitors. 

This is why you need to keep them aware of your brand and its value.
Branding is a marketing practice of creating the name, logo and design that differentiates products from other similar products. Branding is an important marketing strategy for a loyal customer base. In order to create such strong relations between you and the customer; you need to invest greatly in unmatched customers services and product quality. Appealing to the customer’s emotional side is also a crucial part of branding. Doing things like giving promotional items for every purchase, hosting charity events and adopting animals are just some of the ways to do so.

Cool-Ads™ can assist in promoting your brand awareness. These products will fit nicely into any marketing campaign, as well as making your brand stand out for your customers:

Cool-Ads™ Handles: Branded End Caps: These end caps offer you low cost and long life brand protection. The Branded End Cap system fits over the ad and acrylic sheet leaving 12" of visible advertising room! Made of durable materials, the logos are vibrant and detailed. They can be either raised or silk screened depending on complexity and the number of colors. The BECs lock in place and deter pilferage of ads. Click here to learn more... 

Cool-Ads™ Shelf Bobbler: Put some oomph! behind your in-store marketing with our affordable shelf bobbler.

Make more money from every shopper who visits your store with our sturdy vinyl Shelf Bobbler. They fit any standard steel shelf and install effortlessly with a standard Philips Head screwdriver. Shelf Bobbler’s unique design allows for movement of spring loaded display frame – creating visual impact and preventing breakage of the unit. Shelf Bobblers can be easily relocated throughout your store, come in four great colors, and are virtually theft-proof. 

Stop leaving money on the table with ordinary retail signage. Step your marketing game up with Shelf Bobbler Signage Displays. Click here to learn more...

Cool-Ads™ Entry Door Mounted Advertising Handle: Display your Brand, Products, Logo, Store Info or Promotions at the point of entry…the busiest interactive point in your business!

Foolproof installation in minutes. Ads are easily changed with a simple hex wrench (supplied).

In minutes you have fresh communications as your customers enter your store.