The point of having a Point of Purchase display (POP) is to make your products more appealing to the customer. POP displays are an integral part of retail product marketing. Even when customers are thinking about a specific product in advance, a great POP display will draw them more to the products you want them to buy. It also makes your store look more organized and clean. A POP display does not have to be extremely complicated.
A well-created POP display can convince people to purchase a product just by the design. It takes a creative mind combined with professional know-how to come up with a compelling display. The choice of colors and promotional features are all essential to the entire display; about 82% of purchase decisions are often made by customers while already standing in the store. This is why POP displays are so important.
Color and shapes makes point of purchase displays stand out. Colorful point of purchase displays can catch customer attention from all the way across the street or from the front to the back of the store, because the uniquely shaped and colored display is a must see. The customer is drawn in to take a closer look and eventually the other elements of the POP compel them to make a purchase.
Point of purchase displays with just enough information makes the customer feel knowledgeable and powerful in their decision. The relevant product information helps the customer commit to buying with confidence because they can understand how to use the product, how it is beneficial to them and even how it compares to competitors. Rather than having the feeling of an impulse buy, the customer believes they have made an informed purchase and this can create a loyal relationship with a specific brand.
Interactive displays are the tipping point where customers feel like their purchase is completely worth it and they can recommend it to their friends or come back for another product. Information seeking customers are greatly rewarded by interactive displays because they can connect with the product on offer directly. You can make your display interactive through various ways:
- Use NFC Technology that customers can scan to receive important product information
- Interactive product simulations
- Promotional coupons that customers can use to receive discounts
Check out the following Cool-Ads products and join the POP revolution:
Be the only image in your shoppers head when they reach into the cooler. The Digital Handle Kit with a bright LED back-lit panel with your graphics assures your message will stand out from all of the others.
The Cool-Ads™ Digital Handle Kit provides a cost-effective way to handle your cooler door advertising. Using AA batteries in an easy to access compartment means this marketing tool not only stands out, but it is economical and easy to maintain.
NFC (near field communication) technology enables you to connect with consumers like never before. Send us the informational or promotional message that you want to communicate to your audience. We'll program your message onto NFC stickers and send them back for installation.
With the Coupon End Cap, using any standard Cool-Ads™ Handles, you can offer your coupons right on the cooler door.
With the Coupon End Cap it is easy to run promotional specials on products throughout the year. Easily offer discounts to showcase seasonal merchandise, introduce new products, or offer a discount every month.