Thursday, May 9, 2013

What is POP Advertising?

POP advertising is advertising that is built around impulse purchasing that utilizes displays designed to catch a shopper’s eye. These ads can be in many places usually around the checkout stand, but a strange thing happened on the way to adding additional ways to market and sell and it was called cooler ads! Cooler advertising you ask what is that? Well just think a minute, you are in a grocery store and you are shopping around the store and yes you see shelves with merchandise, but what else do you encounter all around that store? You pass by rows and rows of coolers having a variety of munchable items. What makes you open one of those coolers? Usually most shoppers need frozen veggies or ice cream or whatever but they have an idea what they want. If you owned that store and had thousands of shoppers a day going by those frozen coolers how else could you get them to stop and make an impulse buy? We provided the answer by creating, and now marketing, an inexpensive and effective style of POP advertising and branding for big box, convenience stores and food retailers. Cool-Ads fits any cooler door handle quickly and easily in 1-5 minutes. Our studies and results are showing sales have been seen to increase from 34% to 79% in stores that utilize our unique form of advertising! Our ads can be tailored to your store and its look and feel. We service small, medium and large stores. With 70-80% of purchase decisions made in the store the most critical place to grab attention and affect purchasing decisions is in front of the products. In coming articles we will tell you more about our new product releases for 2013 and some of our success stories such as Coca Cola.

More to come soon, but until then think about increased profits and sales!

Wednesday, March 20, 2013

Major Law Changes!

This is a giant change in the laws as we go from Prior Art rules to First to File wins. Entrepreneurs beware: New Patent Laws

Tuesday, March 12, 2013

Full Length Handle Clips

Finally…..a way to securely attach advertisements to full length handles. It has taken a while but persistence and a lot of engineering help finally worked out. The next step in our product line is universal full length handles…..coming soon to a cooler door near you!

Branded End Caps Hit Marketwatch

This is such a cool, inexpensive way to own your place in retail, increase your sales, and foil the competition. Check it out: Branded End Caps

Friday, March 1, 2013

Hello Mexico!

Welcome aboard to la familia! Cool Ads Mexico is alive and taking orders.

Cool-Ads Goes International With a New Look

Cool ads is now licensing its name use to each of the new distributors as they join the family of distribution and product offerings.

Welcome Cool Ads USA as the first.

Sound and Light Module

SL1.5 is the first of our line of modular add ons to the Cool Ad Handle line of products.
With built in IR recognition, flashing LEDS and customized audio and battery power, the SL1.5 is sure to get your customers attention as they walk down the aisles in any type of retail cooler environment. By adding sound and flashing lights to the ad visuals and the all important touch on the ad handle, the sensory advertising experience is maximized. Inexpensive and self contained, its a breeze to install in a minute, with no tools needed.

Patent Update

Cool Ads is now fully patented in both Canada and China, and pending in the USA.

New Rollout in China

Cool Ads is now preparing a rollout in China for the largest beer company operating there… stay tuned!
In the meantime, check out our international distribution details here: International Distributors

2013 Sales Update

We have achieved sales in the first 2 months of 2013 equal to the entire gross sales of 2012. Zero returns and rave reviews on sales lifts.