Saturday, March 22, 2014

EuroShop 2014

Cool-Ads™ has returned from a very rewarding and exciting show, EuroShop 2014. Staged in Düsseldorf, Germany, the event brought in participants from 110 nations, with 109,000 trade visitors. EuroShop is the world’s No.1 trade fair for retail and its partners. This year’s show exceeded all expectations and records over shows from previous years.

Cool-Ads™ show booth provided interactive samples of their innovative and unique mix of products.  

Cool-Ads™ is proud to serve the Retail industry with state-of-the-art, effective, and PROVEN POP products designed for marketing right on cooler doors and effective in markets such as convenience stores, grocery stores, liquor outlets, and much more. Our products are only limited by your imagination!
We would like to hear from you! We are now offering information in an email format. We will be sending out information regarding new products as they are launched, news, tips, and much more. To join our email list, please enter your email address in the form shown below, and then follow the instructions on the following website page.

Below are some photos of the Cool-Ads™ show booth at EuroShop:

Wednesday, February 19, 2014

Effective Coupon Strategy: Cool-Ads™ Coupon End Cap

What’s the most effective coupon if you are trying to influence a potential customer to purchase your product? The simplest answer is: A coupon that will be SEEN as valuable, and one that will ultimately be USED to purchase the product. I’m sure we can all agree that if a coupon is offered in a medium that isn’t visible or is too difficult to use, then you lose the opportunity to influence buying behavior with it.

Traditional venues for offering coupons are quickly disappearing from the landscape. The days where people scour newspapers and magazines for coupons are disappearing as quickly as the publications themselves. Coupons have been offered through different methods on the Internet as well, as either subscription or membership websites, or through websites for the actual product. But people are busier than ever, and even spending time gathering coupons online is decreasing in popularity.

Another way to offer discounts is through store incentive cards where customers who sign up for reward cards receive product discounts. But what about the customer who walks into a store, uncommitted to any particular brand, and in a hurry? How could you possibly offer them a discount or an incentive to try your product? The answer is the Cool-Ads™ Coupon End Cap.

With the Coupon End Cap, and using standard Cool-Ads™ Handles, you can offer your coupons right on the cooler door. With the Coupon End Cap it is easy to run promotional specials on products throughout the year. Easily offer discounts to showcase seasonal merchandise, introduce new products, or offer a discount every month. With the Coupon End Cap there are no newspaper ads, no incentive cards to mess with, no lumping your discounts at the register or other areas where they can be ignored: Instead, your coupon is right on the cooler door, right where your customer makes the decision to make a purchase. And, since the coupon back slides out when not in use, it is easily changed when you aren’t offering any promotional discounts.

Cool-Ads™ is a leader in the industry, offering you affordable ways to advertise your product right on the cooler door. With fool proof installation in minutes, ads are easily changed, and do not require any tools or screws. In minutes you have fresh new advertisements, and coupons, right at the point of purchase. CLICK HERE for additional information.

Wednesday, February 12, 2014

Inside the Cool-Ads™ EL

Your customers WANT your products. You WANT them to find and buy your products! So, when someone walks into a large retail area filled with coolers and loaded with products, how are you going to keep them from just buying the first thing they see, making a short stop at the register, and going about their busy day? The answer is you have to grab their attention before they have a chance to pick another product! You want to influence that customer when they are ready to make a selection and purchase a product.

cool_matsMeet Cool-Ads™ EL: Sequential Lit Advertising Cool-Ads™ EL Handle. This new technology utilizing Electro-luminescent fibers and custom circuit boards creates an animated display right on the Cool-Ads™ Handle that brings your product to life. The animation can include examples such as a cool beverage being poured over ice, or watching an ice cream sandwich disappearing on a hot summer day. Images such as these certainly will entice potential customers to take another look. Motion sensors bring the handle to life when a person is within range further captivating potential buyers.

This new technology is easy to install and maintain too. View a brief instructional video to see just how easy it is to install the Cool-Ads™ EL Handle click here. And, since the handle runs on AA batteries located in an easily accessible compartment, the handle is easy to maintain and keep working hard for your product recognition.
The display options are as endless as your imagination. To see the Cool-Ads™ EL Handle in action with some real life examples, visit the Cool-Ads™ YouTube video library.

Thursday, January 30, 2014

Welcome to 2014

At Cool-Ads™ we have many exciting activities and products to unveil in 2014! For starters, we will be exhibiting at EuroShop 2014, The World’s Leading Retail Trade Fair, February 16 – 20, 2014 in Dusseldorf, Germany. We will have demonstrations in our show booth of our newest products for 2014. Click here for more

You can also catch us at GlobalShop 2014, March 18 – 20, 2014, Mandalay Bay Convention Center, and Los Vegas, NV. “GlobalShop is the world’s largest annual event for retail design and shopper marketing.” More information about the GlobalShop show can be found here. Additional information and GlobalShop press releases are available at the following link: click here.

We have new products lined up for release during 2014, so stay tuned! Expect exciting news from Cool-Ads™ this year.

Thursday, January 23, 2014

A Successful 2013

As we greet 2014, let’s recap 2013 as it was a very busy year for Cool-Ads™ with many new products and activities. We had a very successful show at NACS, October 12-15, 2013. The show included more than 22,000 attendees with a record-setting 396,000 net-square-foot expo with 1,160 exhibiting companies. Cool-Ads™ was in attendance with a booth showing live examples of some of our newest products. All of our products were well received, and we are looking forward to showcasing more products in 2014.

In 2013 we introduced the following NEW products:
  • Cool-Ads™ Digital: Side lit LEDs are incorporated into a design structure that will diffuse the light across the entire panel. click here to learn more…
  • Cool-Ads™ Note: Battery powered LED lit Board perfect for coolers with daily specials Click here to learn more…
  • Cool-Ads™ Coupon End Cap: Accessorize your Standard COOL AD Handles with a handy coupon holder. Click here to learn more…
  • Cool-Ads™ EL Handle Kit: Sequential Lit Advertising Cool-Ads™ EL handle kit and install instructions. Click here to learn more…
  • Cool-Ads™M Branded End Caps: Set is a logoed bottom and an integral top end cap (Retrofit for Existing Handles) set is a logoed bottom and an integral top end cap Click here to learn more…
We also added the following NEW Distributors:
  • Australia
  • Canada
  • Hong Kong
  • Macau
  • Mexico
  • New Zealand
We have made multiple enhancements to our website to further promote our product and support our existing distributors: