Saturday, January 30, 2016

How effective is the Use of Multi-sensory Devices in POP?

According to research that was conducted in Europe, a customer’s purchasing decision is not only affected by sight but touch and movement also have a role to play. The research showed that products that appeal to different senses have a 45% higher chance of enticing the consumer to purchase. The research concluded that taste, sound, sight, smell and touch can all have an influence on sales. By engaging most, if not all, of these senses at the point of purchase brands are able to increase sales and boost their bottom-line.

Cool-Ads™ multi-sensory devices have amazing features that make use of touch, color, movement, and sound to make every product unique and appealing and ultimately influence the buyer’s decision. It gives brands an opportunity to engage with the consumer even before they make the purchasing decision. For brands that have been there for a long time, adding multi-sensory features is one way to retain their customer’s interests.

Here are just a few of the Cool-Ads™ products that will awaken YOUR potential consumer’s senses:


Be the only image in your shoppers head when they reach into the cooler. The Digital Handle Kit with a bright LED back-lit panel (link) with your graphics assures your message will stand out from all of the others.

The Cool-Ads™ Digital Handle Kit provides a cost-effective way to handle your cooler door advertising. Using AA batteries in an easy to access compartment means this marketing tool not only stands out, but it is economical and easy to maintain.


What’s the most effective coupon if you are trying to influence a potential customer to purchase your product? The simplest answer is: A coupon that will be SEEN as valuable, and one that will ultimately be USED to purchase the product. I’m sure we can all agree that if a coupon is offered in a medium that isn’t visible or is too difficult to use, then you lose the opportunity to influence buying behavior with it.

With the Coupon End Cap, and using standard Cool-Ads™ Handles, you can offer your coupons right on the cooler door. With the Coupon End Cap it is easy to run promotional specials on products throughout the year. Easily offer discounts to showcase seasonal merchandise, introduce new products, or offer a discount every month. 


Your customers WANT your products. You WANT them to find and buy your products! So, when someone walks into a large retail area filled with coolers and loaded with products, how are you going to keep them from just buying the first thing they see, making a short stop at the register, and going about their busy day? The answer is you have to grab their attention before they have a chance to pick another product! You want to influence that customer when they are ready to make a selection and purchase a product.

Motion-activated Sound Light and Touch Module will increase sales lift.  Accessorize your Cool-Ads™ handle with the Sound and Light Module, a new concept in P.O.P! SL 1.5 Sound, Light and Touch CLICK HERE for more information.

How to Expand Your Message with Cool-Ads™ Products

The other day I was shopping, and picked up a bag of SUN-MADE dried fruit in the grocery store. On the back of the package there is a message about learning more about the SUN-MADE story, and a tag that can be scanned with a smart phone. If this tag is scanned, then you can download a large full color PDF document, or be directed to a website with the same information. Right now they are celebrating the 100th anniversary, and this document is full of unique historical information, gorgeous photos, and, of course, promotional articles.

So, are advertising opportunities such as this available for other types of advertising? YES! With the new Cool-Ads™ NFC Retail Marketing Technology stickers offered in 2015, you have the same advertising advantage as what I found on the SUN-MADE package in the grocery store. With the NFC Stickers, you can affix them to ANY Cool-Ads™ handle to increase your message to your customers.

Use of any of the Cool-Ads™ handles from our large and varied handle options gives you the edge over other vendor messages by catching the shopper’s attention right at the point of purchase. Expand this reach even further! Imagine the opportunities once you’ve captured the attention of a consumer, by the ability to reach out to them and direct their attention toward even more information.

Here are some examples:
  • Link to a webpage with expanded information
  • Link to a webpage so customers can sign up for news or loyalty programs
  • Link to a mobile app with your company or product profile
  • Offer coupons or other promotional discounts
  • Offer informational documents for download
For more information about NFC Technology, please visit our website.