Wednesday, February 19, 2014

Effective Coupon Strategy: Cool-Ads™ Coupon End Cap

What’s the most effective coupon if you are trying to influence a potential customer to purchase your product? The simplest answer is: A coupon that will be SEEN as valuable, and one that will ultimately be USED to purchase the product. I’m sure we can all agree that if a coupon is offered in a medium that isn’t visible or is too difficult to use, then you lose the opportunity to influence buying behavior with it.

Traditional venues for offering coupons are quickly disappearing from the landscape. The days where people scour newspapers and magazines for coupons are disappearing as quickly as the publications themselves. Coupons have been offered through different methods on the Internet as well, as either subscription or membership websites, or through websites for the actual product. But people are busier than ever, and even spending time gathering coupons online is decreasing in popularity.

Another way to offer discounts is through store incentive cards where customers who sign up for reward cards receive product discounts. But what about the customer who walks into a store, uncommitted to any particular brand, and in a hurry? How could you possibly offer them a discount or an incentive to try your product? The answer is the Cool-Ads™ Coupon End Cap.

With the Coupon End Cap, and using standard Cool-Ads™ Handles, you can offer your coupons right on the cooler door. With the Coupon End Cap it is easy to run promotional specials on products throughout the year. Easily offer discounts to showcase seasonal merchandise, introduce new products, or offer a discount every month. With the Coupon End Cap there are no newspaper ads, no incentive cards to mess with, no lumping your discounts at the register or other areas where they can be ignored: Instead, your coupon is right on the cooler door, right where your customer makes the decision to make a purchase. And, since the coupon back slides out when not in use, it is easily changed when you aren’t offering any promotional discounts.

Cool-Ads™ is a leader in the industry, offering you affordable ways to advertise your product right on the cooler door. With fool proof installation in minutes, ads are easily changed, and do not require any tools or screws. In minutes you have fresh new advertisements, and coupons, right at the point of purchase. CLICK HERE for additional information.

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