POP advertising is advertising that is built around impulse
purchasing that utilizes displays designed to catch a shopper’s eye.
These ads can be in many places usually around the checkout stand, but a
strange thing happened on the way to adding additional ways to market
and sell and it was called cooler ads! Cooler advertising you ask what
is that? Well just think a minute, you are in a grocery store and you
are shopping around the store and yes you see shelves with merchandise,
but what else do you encounter all around that store? You pass by rows
and rows of coolers having a variety of munchable items. What makes you
open one of those coolers? Usually most shoppers need frozen veggies or
ice cream or whatever but they have an idea what they want. If you owned
that store and had thousands of shoppers a day going by those frozen
coolers how else could you get them to stop and make an impulse buy? We
provided the answer by creating, and now marketing, an inexpensive and
effective style of POP advertising and branding for big box, convenience
stores and food retailers. Cool-Ads fits any cooler door handle quickly
and easily in 1-5 minutes. Our studies and results are showing sales
have been seen to increase from 34% to 79% in stores that utilize our
unique form of advertising! Our ads can be tailored to your store and
its look and feel. We service small, medium and large stores. With
70-80% of purchase decisions made in the store the most critical place
to grab attention and affect purchasing decisions is in front of the
products. In coming articles we will tell you more about our new product
releases for 2013 and some of our success stories such as Coca Cola.
More to come soon, but until then think about increased profits and sales!
More to come soon, but until then think about increased profits and sales!
