The economy today can only be best described as a free
market economy. Different business brands have to rough it out and compete with
each other for market domination. This competition is evident through the
various prices and quality of similar products in the prices. Competition among
businesses is only getting tougher and keeping customers interested in a
specific product takes a little extra effort. Consumers are always looking for
the best brand that suits their needs (that is including the cost factor).
One thing about consumers, through, is that they will
continue buying from one brand if they feel connected to it and this is why
brand awareness is crucial.
What is brand awareness?
A brand is defined as a tangible sum of a product’s
attributes. Product attributes include name, price, packaging, history,
reputation and advertising. In simple terms, the brand is what people say about
the product. For every single type of product, there is a variety of brand
options. Consumers are driven to choice of brand based on past experiences with
that brand. Creating brand awareness is important to promote a product since it
increases the likelihood of consumers recognizing the existence of a brand’s
product.
Why is brand
awareness important?
Brand awareness directly influences choice and brand
sampling among consumers. Studies have shown that consumers will but a new
product if it is from a brand they are aware of. Other consumers will choose a
specific brand even if it is of less quality compared to other brands because
of brand awareness.
If you want repeat customers or to avoid losing customers to
competition, then brand awareness should be a major focus in your marketing
departments. If your customers are aware of your brand, they will choose your
product before choosing that of your competitors.
This is why you need to keep
them aware of your brand and its value.
Branding is a marketing practice of creating the name, logo
and design that differentiates products from other similar products. Branding
is an important marketing strategy for a loyal customer base. In order to
create such strong relations between you and the customer; you need to invest
greatly in unmatched customers services and product quality. Appealing to the
customer’s emotional side is also a crucial part of branding. Doing things like
giving promotional items for every purchase, hosting charity events and
adopting animals are just some of the ways to do so.
Cool-Ads™ can assist in promoting your brand awareness.
These products will fit nicely into any marketing campaign, as well as making
your brand stand out for your customers:
Cool-Ads™ Handles: Branded End Caps:
These end caps offer you low cost and long life brand protection. The Branded
End Cap system fits over the ad and acrylic sheet leaving 12" of visible
advertising room! Made of durable materials, the logos are vibrant and
detailed. They can be either raised or silk screened depending on complexity and
the number of colors. The BECs lock in place and deter pilferage of ads. Click here to learn more... 
Cool-Ads™ Shelf Bobbler: Put some
oomph! behind your in-store marketing with our affordable shelf bobbler.
Make more money from every shopper who visits your store
with our sturdy vinyl Shelf Bobbler. They fit any standard steel shelf and
install effortlessly with a standard Philips Head screwdriver. Shelf Bobbler’s
unique design allows for movement of spring loaded display frame – creating
visual impact and preventing breakage of the unit. Shelf Bobblers can be easily
relocated throughout your store, come in four great colors, and are virtually
theft-proof.
Stop leaving money on the table with ordinary retail signage. Step
your marketing game up with Shelf Bobbler Signage Displays. Click here to learn more...
Cool-Ads™ Entry Door Mounted Advertising Handle: Display your Brand, Products, Logo, Store Info or Promotions at the point of entry…the busiest interactive point in your business!
Foolproof installation in minutes. Ads are easily changed with a simple hex wrench (supplied).
In minutes you have fresh communications as your customers enter your store.
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