Wild August LLC Announces a New Patent for its Cool-Ads™ Handles Providing Multisensory Stimuli Patent number US 9,032,653 B2 was awarded to Larry English and Wild August LLC for another of its outstanding products. This multisensory stimuli capability will increase the effectiveness of the Cool-Ads™ cooler door handle product line.

  Wild August LLC Cool-Ads™ is the leader in price effective Point of Purchase (POP) merchandising such as its revolutionary Cool-Ads™ cooler door handles. Cool-Ads™ displays significantly increase customer awareness and sales. The displays are sturdy and are easily mounted on any cooler door or other retail store fixtures. Wild August LLC is proud to announce a new innovation providing multi sensory stimuli that has been awarded a Patent by the U. S. government. Cool-Ads™ display units have sensors in the end caps that are triggered by motion and sets off digital light and sound sequences. Another embodiment utilizes a grid of LED lights that backlights the display and is set off by a motion sensor or a unique timer programmed to display for specific time intervals. With the new multisensory variation of this product, once the motion detectors are tripped, it will start a fan that gently streams aromas to the potential customer.

Wild August LLC is owned by Larry English who has over thirty years of retail experience with a focus in sales of cost effective and efficient POP advertising and branding for big box, convenience stores and food retailers. The flagship product for Wild August LLC is Cool-Ads™ a POP display that can be fitted to any cooler door handle or other store fixture quickly and easily in 1-5 minutes. The addition of a Multisensory Stimuli capability for its Cool-Ads™ Door Handle is yet another leap forward for Wild August LLC.

For more information about Cool-Ads™ products, please feel free to contact Larry English at 312.988.0885 or visit their web site at http://cooladhandles.com.