Point of Purchase Displays to Boost Product Awareness, Sales and Influence Branding

The point of having a Point of Purchase display (POP) is to make your products more appealing to the customer. POP displays are an integral part of retail product marketing. Even when customers are thinking about a specific product in advance, a great POP display will draw them more to the products you want them to buy. It also makes your store look more organized and clean. A POP display does not have to be extremely complicated.

A well-created POP display can convince people to purchase a product just by the design. It takes a creative mind combined with professional know-how to come up with a compelling display. The choice of colors and promotional features are all essential to the entire display; about 82% of purchase decisions are often made by customers while already standing in the store. This is why POP displays are so important.

Color and shapes makes point of purchase displays stand out. Colorful point of purchase displays can catch customer attention from all the way across the street or from the front to the back of the store, because the uniquely shaped and colored display is a must see. The customer is drawn in to take a closer look and eventually the other elements of the POP compel them to make a purchase.

Point of purchase displays with just enough information makes the customer feel knowledgeable and powerful in their decision. The relevant product information helps the customer commit to buying with confidence because they can understand how to use the product, how it is beneficial to them and even how it compares to competitors. Rather than having the feeling of an impulse buy, the customer believes they have made an informed purchase and this can create a loyal relationship with a specific brand.

Interactive displays are the tipping point where customers feel like their purchase is completely worth it and they can recommend it to their friends or come back for another product. Information seeking customers are greatly rewarded by interactive displays because they can connect with the product on offer directly. You can make your display interactive through various ways:

• Use NFC Technology that customers can scan to receive important product information 
• Interactive product simulations
• Promotional coupons that customers can use to receive discounts

Check out the following Cool-Ads products and join the POP revolution:

	Be the only image in your shoppers head when they reach into the cooler. The Digital Handle Kit with a bright LED back-lit panel with your graphics assures your message will stand out from all of the others. The Cool-Ads™ Digital Handle Kit provides a cost-effective way to handle your cooler door advertising. Using AA batteries in an easy to access compartment means this marketing tool not only stands out, but it is economical and easy to maintain.
	NFC (near field communication) technology enables you to connect with consumers like never before. Send us the informational or promotional message that you want to communicate to your audience. We'll program your message onto NFC stickers and send them back for installation. Simply peel and affix the stickers onto any ad used on standard Cool-Ads™ Handles.
	With the Coupon End Cap, using any standard Cool-Ads™ Handles, you can offer your coupons right on the cooler door.  With the Coupon End Cap it is easy to run promotional specials on products throughout the year. Easily offer discounts to showcase seasonal merchandise, introduce new products, or offer a discount every month.

New or Retrofit Advertising Handle for Inset Handles

Another easy and inexpensive way to attract attention for a product at the point of potential purchase.

Designed for specific inset handles by cooler brand. Sales Lifts for the products or brands
being advertised at a rate of 34-79% as reported for all Cool-Ads™ handle products.

Easy 2 Minute Installation with no drilling. 

 Learn more visit http://www.cooladhandles.com/retrofit-advertising-handle.php

New for 2015 Entry Door Mounted Advertising Handle

Creates valuable advertising space. Heavy Duty unit can be retrofitted to fit any standard curved tubular handle entry set without any drilling or machining to your existing set.

Also available with new factory fit curved tubular handle piece or set.

Greet your customers at the door as they enter and catch their attention immediately.  Learn more about this new product visit http://www.cooladhandles.com/Entry.php

Cool-Flips Branding Sandals

I often hear from potential customers or clients that they need a new branding or need to boost their existing brand. Is it possible to change a brand incorrectly? Have you ever noticed when famous fast food or soft drink retailers change their identity, or their product just to miss the mark? There may have been many reasons to re brand and sometimes for many reasons it just does not resonate with consumers.

You must research re-branding or  initial branding if you hope to do it correctly. What is branding? Well wiki says that a brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.^[2] Brands are used in business, marketing, and advertising.

So what can you do to stand out? Well, Cool-Ads™ has just introduced one extremely innovative to show off your brand in a very unique way that won't soon be forgotten! This new product for 2015 is Cool-Flips Branding Sandals! Relaxing at the beach is a beloved summer ritual. Cool-Flips enable you to literally embed your brand in the beach going experience. These comfortable, high-quality sandals are always a hit with consumers. Who wouldn’t want a free pair of sandals at the beach? And, as consumers walk around, they leave brand impressions in the sand, creating brand awareness and talk value! It’s a sure-fire and affordable way to get consumers looking at and thinking about your brand.

Simplicity such as offering a pair of sandals to people willing to wear them often can do more for a brand than a big multi-million dollar ad campaign. Visit our website to learn more about what we can do for you!

http://www.cooladhandles.com/

With NFC Technology, you can deliver your retail message directly to shoppers' mobile phones.

Did you know that advertising to your customers or potential customers is fast moving towards hand held devices? People use their phones and tablets a lot more than they read a newspaper. Have you seen your local paper lately? Old traditional advertising is shrinking while the new technology of consumers using their phones to shop is growing exponentially. Cool-Ads™ has come out with a new product that can tap into this market at your store level! We offer our new NFC Technology!

With NFC Technology, you can deliver your retail message directly to shoppers' mobile phones.

NFC (near field communication) technology enables you to connect with consumers like never before. Send us the informational or promotional message that you want to communicate to your audience. We'll program your message onto NFC stickers and send them back for installation. Simply peel and affix the stickers onto any ad used on a Cool-Ads™ handle. Setup is effortless. No power or tools needed. Shoppers simply wave their NFC-enabled smart phones over the sticker to receive your message. Unlike traditional point-of-purchase advertising, consumers leave the store with your message on their smart phones -- think of all the promotional and cross-selling opportunities that creates! Get ahead of the curve and use low-cost NFC stickers to capture shoppers' attention and deliver your message like never before.

Ask us about custom sticker printing as well as custom messaging. Visit our website at to learn more.